For Shopify store owners

Your store made sales yesterday. Did it make money?

Shopify shows what you sold. Meta shows ROAS. Google shows conversions. None of them show what you kept. The Daily Profit closes each day like a ledger — every cost counted — and reports the number that's actually yours.

Free plan at launch · No card · We'll write once, when your first edition is ready

Monday, July 6 — closed The Daily Profit
What you sold
$10,214
What you kept +$1,204

A good day — but $9,010 of it never belonged to you.

The missing number

Every dashboard has revenue. None of them tell you what stayed.

You can have a strong sales day, healthy-looking ad metrics, and a bank account that still feels tight. That's not a reporting glitch — it's a missing report.

Shopify says
$10,214 in sales

Before every cost that follows a sale.

Meta says
3.4× ROAS

On revenue, not on margin.

Google says
142 conversions

Each one costs something to fulfil.

All three can look good on a day you lost money.

Where the money goes

Revenue doesn't disappear. It leaks — line by line.

Discounts, returns, COGS, shipping, fees, ad spend. Each one is reasonable on its own. Together they decide whether the day was worth it. The Daily Profit counts every line, every day.

Gross revenue
$10,214
Discounts −15%
−$1,532
Returns −4%
−$408
Cost of goods −28%
−$2,861
Shipping & fees −11%
−$1,147
Ad spend −29%
−$2,970
Overhead −1%
−$92
What you kept
+$1,204
Costs, handled

Accurate profit needs accurate costs. Not another spreadsheet.

The reason most owners don't know their daily profit isn't laziness — it's that collecting the costs is miserable. The Daily Profit does the collecting. You confirm, once.

Cost of goods Pulled from your Shopify catalogue where available — or entered once, per variant. Costs carry dates: update any time, and past days keep the cost that was true then. From Shopify
Payment fees Calculated per order from the gateway rates you confirm — not a monthly average. Automatic
Shipping Rules you set once — by weight, zone, or flat rate — applied to every order after. Set once
Ad spend Meta and Google import daily on their own. TikTok planned. Connected
Overhead As simple or as detailed as you like — one monthly figure, or itemised: rent, tools, salaries. Prorated across each day either way. Your call

Ten minutes of setup. Then the ledger keeps itself.

Every morning

Yesterday closes. The truth arrives with the coffee.

Connect your store once. Every morning after, The Daily Profit reconciles yesterday's orders against every cost and delivers the result — before another day gets away from you.

In the app — Today's Edition

The Daily Profit. Tue 7 Jul · filed 6:00 AM
Gross revenue10,214
Discounts & returns−1,940
Net revenue8,274
COGS, shipping & fees−4,008
Gross profit4,266
Ad spend−2,970
Overhead, prorated−92
Net profit — kept+1,204

In your inbox — The Morning Brief

The Daily Profit <brief@thedailyprofit.co> Tuesday: you kept $1,204 of $10,214 6:02 AM · To: you
The Morning Brief. No. 214
Yesterday · Net profit
+$1,204 ▲ $310 vs Monday

A strong sales day that kept a 14.6% net margin.

  • Sold$10,214
  • SAVE20 gave back−$412
  • Meta spend · highest this week$2,970
Wake up knowing where the money went

Tomorrow at 6:00 AM, you could know what today really made.

Profit reports

Your bestseller might be your worst product.

Product, Discount, and Order Profit — ranked by what they earned you, not what they sold. The quiet winners surface. The expensive habits have nowhere to hide.

Product Profit
31 products earned. 3 lost. Last 30 days · by margin after COGS & returns
Field Jacket+$3,842
Canvas Tote+$1,286
Wool Beanie+$704
Logo Tee — bestseller−$212
318 units sold. Lost money on every one.
Discount Profit
Two codes gave back $1,426. Last 30 days · margin kept vs given back
WELCOME10+$914
BUNDLE15+$388
FREESHIP−$186
SAVE20−$1,240
SAVE20 brought orders that cost more than they paid.
Order Profit
1 order in 12 closed at a loss. Last 30 days · per order, all costs in
#4821 — 3 items+$96
#4815 — 2 items+$64
#4808 — 1 item+$41
#4796 — free shipping−$18
Some orders arrive pre-lost. Now you can see which.
The Archive & Notes

A financial memory of your store.

Every closed day on record, with your notes in the margin — what happened, what it cost, why it mattered. Compare any period against last month or last year, with the costs as they actually were and the notes you left yourself at the time.

June — net profit, day by day
Jun 1Jun 15Jun 30
Notes on the record
Jun 9Doubled Meta budget for the weekend−$142
Jun 14Email to lapsed customers+$1,890
Jun 19Container held at port — two SKUs out−$310
Jun 28Raised Field Jacket price $6+$2,304
Compare — BFCM weekend, year over year
Nov 2025 +$8,412 18.9% net margin
▲ $3,306year over year
Nov 2024 +$5,106 14.1% net margin
Nov 2024Missed the freight cut-off — express shipping all weekend−$1,180
Nov 2025Freight booked in October+$0 express
The considered details

One system underneath. You notice it in the small things.

Every section above reads from the same ledger — the same orders, the same dated costs, the same notes. That's why the numbers agree with each other, and why the details hold up:

Costs carry dates

Update a supplier price today; last March still reports what you actually paid last March.

Compare like with like

This BFCM against last BFCM — the same lines, the costs as they were, your notes from the time.

Every number explains itself

Click any line to see how it was made: the orders behind it, the costs against it.

Today, live

Open Today's Edition mid-afternoon and watch the day take shape, cost by cost.

Days close on your midnight

Your store's timezone, your currency. "Yesterday" means your yesterday.

Nothing to configure

No widget grids, no metric pickers. The paper has the same anatomy every day, so it reads in seconds.

Pricing — two plans, both flat

Pay for depth. Never for accuracy.

Free

The true daily number, every morning.

$0 / month
  • Today's Edition
  • Daily P&L for the last 30 days
  • Ad spend integrations
  • Notes
  • The full costs system
Full Edition.

The whole story: what changed, what worked, and what quietly cost you money.

One flat price — announced with your first edition
  • Everything in Free
  • Live P&L for today
  • Full archive & full history
  • Product, Discount & Order Profit reports
  • Compare periods
  • The Morning Brief

No order caps. No usage fees. No growth tax.

Early access

Stop mistaking sales for profit.

Join the waitlist. We'll write once, when your store's first edition is ready.